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Using Online Questionnaires to Help
With Your Market Research
When you’re looking
for clients or wanting to increase the amount of money they spend with you, how do you go about it?
Just guessing what
people want or need is one way to go about it, but there are many better
ways. Today
we’ll take one of our favourites: surveys.
Surveys,
constructed properly, will give you some great feedback about what people think and want.
We’ve made a brief
survey for you to try out, and for you to get an idea of the sorts of questions you are able to ask (long
answers / multiple choice / one answer only, etc).
Give it a go now, and you’ll not only get a flavour, you’ll receive a
complimentary copy of our next paid for ebook – it will help you with your marketing.
Click on the link
to go now to our Survey Pirate questionnaire or copy and
paste http://tinyurl.com/demoquestionnaire into your browser. There are
only a few short questions.
You’ll notice the
logo is a Cinnamon Edge one – that’s our sister company which deals with most of our marketing. It’s easy to put
your own one in.
Online surveys are
better than paper ones because:
·
They’re cheaper to produce and
administer
·
They’re easy to change/edit
·
The survey sites do the stats for you (for
example, showing how many of your clients prefer X to Y)
·
They’re convenient for people to fill
in
·
There are many sites which will let you do them
for free
We’ve looked at
several. Some are easier than others to construct, but they are all simple enough. Some allow you to survey 50
people, say, and then ask you to pay.
Some allow you to
survey as many as you want, but if you then want the respondents taken to a new page (eg, to sell something),
you then need to pay.
We’re not talking
big money here: the payments are negligible compared to the benefits you get.
We’ve looked at a
few, and our two favourite free versions can be found at http://www.surveypirate.com, and http://surveymonkey.com. The one we made for you to try out took less than twenty
minutes to construct.
Make your own, and
let us know about them – we’ll be happy to fill them in, and maybe alert other newsletter readers to
them.
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